Data protection information and consent to data use

Last updated on June 26, 2023

1. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens. We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible body

• DICTUM GmbH
• Gottlieb-Daimler-Str. 3
• 94447 Plattling
• Germany
• Telephone: +49 (0)9931 4058-100
• E-Mail: [email protected]

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address bar beginning with "https://" and the lock symbol in your browser's address bar. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, you are required to provide us with your payment details (e.g., account number for direct debit authorization), this data is required for payment processing. Payment transactions using common payment methods (Visa/MasterCard/American Express, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser begins with "https://" and by the lock symbol in your browser line. With encrypted communication, your payment details that you transmit to us cannot be read by third parties.

objection to advertising emails

The use of contact information published in accordance with the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

2. Data Protection Officer

Legally required data protection officer

We have appointed a data protection officer for our company.
Email: [email protected]

3. Access to and storage of information in terminal equipment

By using our website, information (e.g. IP address) may be accessed or information (e.g. cookies) may be stored on your end devices. This access or storage may involve further processing of personal data within the meaning of the GDPR.
In cases where such access to information or storage of information is absolutely necessary for the technically error-free provision of our services, this is done on the basis of Section 25 (1) Sentence 1, Paragraph 2 No. 2 TDDDG . In cases where such a process serves other purposes (e.g. the needs-based design of our website), this is done on the basis of Section 25 (1) TDDDG  only with your consent in accordance with Art. 6 (1) lit. a GDPR. This consent can be revoked at any time for the future. Further information on the processing of your personal data and the relevant legal bases in this context can be found in the following sections on the specific processing activities on our website.   

4. Data collection on our website

Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long each cookie is stored for in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to execute the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the event of consent being given, or in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser to inform you about the use of cookies and to decide individually whether to accept them or to reject cookies in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these settings for each browser at the following links:

• Internet Explorer:   https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
• Firefox:   https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
• Chrome:   https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
• Safari:   https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
• Opera:   https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

You can change your personal cookie settings for this website here .  

An overview of all cookies can be found below:

Local Storage

In addition to cookies, we also use what is known as local storage technology (also called "local data" and "local memory"). This technology stores data locally in your browser's cache, which remains available and can be read even after you close the browser window or exit the program – unless you delete the cache. Local storage allows your preferences when using our websites to be saved on your computer and used by you. The data from local storage is used, for example, to provide you with recommendations based on your anonymous usage or to provide you with a watchlist.

The data stored in local storage cannot be accessed by third parties, nor is it shared with third parties or used for advertising purposes. We use these technologies in our legitimate interest in providing you with a fully functional service based on Article 6 (1) (f) GDPR.

You can manage local storage content in your browser via the "History" or "Local Data" settings, depending on the browser you use. Restricting these functions may result in functional limitations.

Data collection when visiting our website

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/reference from which you came to the page
• Browser used
• Operating system used
• IP address used

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass this data on without your consent.
The data entered in the contact form is processed on the basis of your consent (Art. 6 (1) (a) GDPR) and our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. You can revoke this consent at any time. An informal notification to us by email is sufficient. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.
If the aim of your contact is to conclude a contract, Art. 6 (1) (b) GDPR is an additional legal basis for processing. The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your inquiry has been processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.

"Product available again" form

This function is available to website visitors if a product has an uncertain delivery time and therefore cannot be ordered. Under these conditions, you have the option of being informed via email as soon as a product is available again and can therefore be ordered. For this purpose, the email address you entered will be saved with us. We will not pass this on without your consent.
To send this notification, we use the so-called double opt-in procedure. This means that we will only send you a corresponding notification once you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email in which you will be asked to confirm that you wish to receive such a notification by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time. To do so, simply send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.

The data you enter in the "Product Available Again" form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies. Mandatory legal provisions—in particular, retention periods—remain unaffected.

Registration on this website

You can register on our website to use additional functions on the site. We will only use the data you enter for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration. For important changes, such as those relating to the scope of services or technically necessary changes, we will use the email address you provided during registration to inform you.
The data you entered during registration is processed on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of any data processing that has already taken place remains unaffected by the revocation.
The data collected during registration will be stored by us for as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Processing of data (customer and contract data)

We collect, process, and use personal data only to the extent necessary to establish, define, or modify the legal relationship (master data). This is done on the basis of Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or to take pre-contractual measures. We collect, process, and use personal data about the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill them. In addition, your data will be used for advertising and market research purposes by the responsible body.
The collected customer data will be deleted after the end of the business relationship or in accordance with the statutory retention periods.

Data processing for order processing

To process your order, we work with the following service providers who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.
To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name and delivery address and, if necessary for delivery, your telephone number, to a shipping partner selected by us exclusively for the purposes of delivering the goods Art. 6 (1) (b) GDPR.

Use of special service providers for order processing and fulfillment on platforms

Order processing is handled by the service provider "magnalister" (RedGecko GmbH, Paul-Lincke-Ufer 20-22, 10999 Berlin). Your name, address, and any other personal data will be passed on to magnalister in accordance with Art. 6 (1) (b) GDPR exclusively for the purpose of processing your online order. Your data will only be passed on to the extent necessary to process your order. Details on magnalister's data protection policy and its privacy policy can be found on the magnalister website at https://www.magnalister.com/de/datenschutz .

Course surveys

After participating in one of our workshops, you will receive an access code to our online course survey. There, you can voluntarily provide your opinion about the course you attended. We store the data you enter for the purpose of continuously improving our offerings and course structures. The data is processed based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time. An informal email to us is sufficient. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.

Transfer of customer and contract data to manufacturers for the purpose of warranty extension

As part of our offering, we work with manufacturers who offer extended warranties subject to device registration. Information on extended warranties can be found on the respective product page at www.dictum.com . When products from these manufacturers are purchased, we register the devices with the manufacturer on behalf of the customer free of charge as part of the purchase contract. Upon conclusion of a purchase contract, the customer data stored with us (name, address, email address, as provided by the customer) will be passed on to the manufacturer for the purpose of device registration.   

Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

This uses the extended data protection mode, which, according to the provider, only saves user information when and during the playback of the video(s). If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video and confirm the corresponding information box. If you do not want to be assigned to your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles. To exercise this right, you must contact YouTube. Using YouTube may also result in the transfer of personal data to Google LLC's servers in the USA.

Further information on data protection at “YouTube” can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy .  

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR prior to processing. This is done via a notice, which must be confirmed before playing the video.

Use of the Sovido plugin and the Sovido platform

• We use a plugin and a connection to the video platform Sovido to display audiovisual content. Sovido is a platform for the production, processing, and distribution of audiovisual content, as well as related services, and is provided to us by Sovido GmbH, Vor dem Bardowicker Tore 6a, 21339 Lüneburg, Germany.
• Sovido GmbH collects the following data on our behalf for the use of the audiovisual content offered:
  • IP address (in pseudonymized form)
  • Timestamp (i.e. date and time the video was accessed)
  • User-Agent
  • Format (i.e. resolution and quality) in which the video is played
• As part of this process, we receive information from Sovido GmbH about personal data, such as your IP address (in pseudonymized form) and other non-personal data that is necessary for statistical recording.

5. Data processing in the context of competitions on social media platforms

We process your personal data for the proper conduct and processing of competitions and in particular for sending the prize.
To conduct the competition, the profile name used on the relevant platform and, if available, the first and last name of the respective participant are collected and stored. To determine the minimum age for participation, entering the date of birth may be necessary. To send the prize, we also collect the last name, first name and address of the winner(s) and pass this data on to a shipping company commissioned by us. Your data will not be passed on to third parties beyond this.
The legal basis for this processing of your personal data is Art. 6 (1) (b) GDPR (implementation of pre-contractual measures and fulfillment of a contract).
If participation in the competition is made dependent on consent to receive our newsletter, we will also collect your email address for the purpose of sending the newsletter (to avoid repetition, please refer to the section "Advertising/Newsletter" at this point).

6. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. Provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called "cookies." These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google Analytics cookies are stored based on your consent in accordance with Art. 6 (1) (a) GDPR.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent cookies from being saved by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de .  

objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that prevents your data from being collected on future visits to this website: Disable Google Analytics . For more information about how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .   

Contract data processing

We have concluded a data processing agreement with Google for the use of Google Analytics, which obligates Google to protect the data of our site visitors and not to share it with third parties.
For data transfers from the EU to the USA, Google relies on the European Commission's standard data protection clauses, which ensure compliance with European data protection standards in the USA. Further information on Google (Universal) Analytics can be found here: https://policies.google.com 

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics. This allows reports to be created that contain information about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific individual. You can deactivate this feature at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the "Right of Objection" section.

Google Analytics Remarketing

Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on your consent in accordance with Art. 6 (1) (a) GDPR.
Further data processing only takes place if you have agreed to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC in the USA. You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can find out more about the use of cookies and adjust your settings at the Digital Advertising Alliance at www.aboutads.info . Finally, you can set your browser so that you are informed when cookies are set and can decide individually whether to accept them or to exclude cookies in certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.  
  

Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/ 

Google AdWords and Google Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers using advertising materials (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser under the keyword “user settings”. You will then not be included in the conversion tracking statistics. We only use Google Ads on the basis of your consent in accordance with Art. 6 (1) (a) GDPR. When using Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA.
You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/ You can permanently deactivate cookies for ad preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=de Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies. The storage of “conversion cookies” is based on your consent in accordance with Art. 6 (1) (a) GDPR.  
 

Google Tag Manager

Google Tag Manager is a solution that allows you to manage so-called website tags via a web interface. The Tag Manager itself (which implements the tags) does not process any personal user data. Regarding the processing of users' personal data, please refer to the following information on Google services. Terms of Use: https://www.google.com/intl/de/tagmanager/use-policy.html .  

Pingdom

This website uses the monitoring service Pingdom, which is operated by Pingdom AB, Kopparbergsvägen 8, 722 13, Västerås, Sweden. Pingdom uses cookies, which are small text files stored locally in the cache of the website visitor's Internet browser. These cookies are used to recognize the browser and thus enable an analysis of your access, as well as the loading behavior ("performance") and availability of our website, in order to improve the loading behavior and presentation of the content on the website.

If personal data is also processed through cookies, this is done in accordance with Art. 6 (1) (a) GDPR on the basis of your consent.

To generally disable the use of cookies on your computer, you can configure your Internet browser to prevent future cookies from being stored on your computer or to delete cookies that have already been stored. However, disabling all cookies may result in some features on our website no longer being available. Pingdom's privacy policy can be found at https://www.pingdom.com/legal/privacy-policy/ .  

Retargeting

This website uses retargeting technology from releva GmbH, Feilnerstr. 10, 10969 Berlin (www.releva.nz). This enables us to target visitors to our website with personalized, interest-based advertising. Advertising is displayed based on a cookie-based analysis of previous usage behavior, but no personal data is stored. When retargeting technology is used, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests as part of a pseudonymized user profile and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This means you will see advertising that is highly likely to match your product and information interests. If the information collected is personal, processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in displaying personalized advertising and market research. To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your right of revocation, please follow the options for objecting as described in the "Cookies" section. The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym. Further information and the data protection provisions regarding advertising and releva GmbH can be found at https://releva.nz/datenschutz .   

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etracker

We use the services of etracker GmbH (Erste Brunnenstraße 1, 20459 Hamburg) to analyze usage data on this website.
If we use analysis and optimization cookies, we will obtain your explicit consent in advance in accordance with Art. 6 (1) (a) GDPR. If you give us your consent, cookies will be used that enable a statistical reach analysis of this website, a measurement of the success of our online marketing measures, and test procedures, for example to test and optimize different versions of our online offering or its components.
In cookieless mode, we do not use cookies when using etracker. In cookieless mode, data processing is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Our legitimate interest is the optimization of our online offering and our website. Because the privacy of our visitors is important to us, data that could potentially be linked to an individual, such as IP addresses, login or device identifiers, is anonymized or pseudonymized as soon as possible. It will not be used for any other purpose, combined with other data, or passed on to third parties.
We have concluded a data processing agreement with etracker GmbH in accordance with Art. 28 GDPR. The data generated with etracker is processed exclusively in Germany.
You can object to the data processing described above at any time by clicking on the slider. There are no adverse consequences. If no slider is displayed, data collection has already been prevented by other blocking measures.
You can find more information about data protection at etracker here .  

Neo Commerce

We have integrated the guided selling service Neocom from Neo Commerce GmbH (hereinafter "Neocom"), Max-Bill-Str. 8, 80807 Munich, into our website to provide you with digital, interactive product advice. When you start this product advice, you can find your desired product in a quiz-like, guided process and receive a product recommendation at the end, which you can then have sent to you by email if you wish.

During the consultation, Neocom collects the following browser HTTP information: browser type and version, IP address, and browser software language. In addition, a session ID is generated and temporarily stored on your device during the browser session in order to provide the consultation. This enables the correct and complete display and execution of digital product consultations, similar to a shopping cart function. The legal basis is our legitimate interest pursuant to Art. 6 (1) (f) GDPR (browser query) and Art. 6 (1) (a) GDPR (consent regarding session ID).

Furthermore, a persistent Neocom session ID is stored. This is a purchase tracking tool that allows us to track whether a purchase has been made from us following the product consultation – even across multiple browser sessions. However, this only occurs with your prior consent. The legal basis is Art. 6 (1) (a) GDPR. The session ID is deleted after 365 days at the latest.

If you wish to receive product recommendations by email at your request, we will ask for your email address. Neocom will only use this address to send you the product recommendation you requested. However, this only happens with your prior consent. The legal basis is Art. 6 (1) (a) GDPR. We use the so-called “double opt-in procedure” for registration. After you have provided your email address, you will receive an email from us with a confirmation link to confirm your request to receive the product recommendation. If you click on this confirmation link, your email address will be saved for the purpose of sending the email. If you do not click on the confirmation link within 24 hours, your registration data will be blocked. You have the option of revoking your consent to the processing of personal data at any time in accordance with Art. 6 (1) (a) GDPR.

Neocom uses additional services for product advice. Details about these can be found here .  

Hotjar

We use Hotjar to better understand the needs of our users and to optimize the offering and experience on this website. With the help of Hotjar's technology, we get a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click, what they like and what they don't like, etc.) and this helps us to align our offering with our users' feedback. Hotjar uses cookies and other technologies to collect data about the behavior of our users and their end devices, in particular the device's IP address (only recorded and stored in anonymized form during your website use), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), preferred language for displaying our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more information, see the 'about Hotjar' section on Hotjar's help page 

VWO – Digital Experience Optimization

This website uses the VWO web analytics service from Wingify. Wingify Software Pvt. Ltd. is an Indian company with headquarters in India (KLJ TOWER, 1104, North, Netaji Subhash Place, Pitam Pura, Delhi, 110034) and a German branch in Hamburg (Wingify Software Pvt. Ltd., Heidenkampsweg 58, Hamburg, 20097, Germany, Email: [email protected] , Web: https://vwo.com , Phone: +1 415-349-0105).   

VWO allows you to track movements on websites where VWO is used (so-called heatmaps). This allows you to see, for example, how far users scroll, which buttons are clicked and how often, and how much time users spend on which pages.

VWO also makes it possible to obtain feedback directly from website users using a survey tool.

We use VWO technology to better understand the needs of our users and to optimize the offering and experience on our website.

In this context, we process, among other things, the following data:

• Which buttons are clicked
• The course of a mouse movement
• How far to scroll
• IP address of the device
• The screen size of a device
• Device type (Unique Device Identifiers) and browser information
• Geographical location (country only)
• The preferred language in which our website is displayed

Naturally, we pay particular attention to the protection of your personal data when using this tool. VWO analyzes the use of our website completely anonymously; all personal data is automatically hidden and not processed. Areas of the website where personal data from you or third parties is displayed are automatically hidden by VWO and therefore cannot be traced at any time. To prevent direct personal reference, IP addresses are stored and processed only anonymously.

To this end, VWO uses cookies and other technologies to collect data about user behavior and their devices. VWO stores this information on our behalf in a pseudonymized user profile. VWO is contractually prohibited from sharing the data collected on our behalf.

The legal basis for the processing of your personal data is Art. 6 (1) (a) GDPR (consent).

You can prevent VWO from processing your personal data at any time by not giving us your consent to use “behavioral cookies” on this website or by withdrawing your consent with effect for the future.

Alternatively, you can generally prevent VWO from collecting your data by deactivating the tool via VWO's opt-out page: https://vwo.com/opt-out/ 

For more information about Wingify Software Pvt. Ltd. and the VWO tool, please visit: https://vwo.com/ 

The privacy policy of Wingify Software Pvt. Ltd. can be found at: https://vwo.com/privacy-policy/ 

Microsoft Clarity – Free Heatmaps and Session Recordings

On our website we use Microsoft Clarity, a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

"Microsoft Clarity" is a Microsoft process that uses a pseudonymous user ID to conduct analytics, such as evaluating performance data for specific configurations and mouse movements on the website. The analyzed data is intended to be used to provide you with personalized and interest-based advertising based on the created user profile, as well as to measure conversions and reach.

Clarity's settings are configured so that Microsoft already collects data in pseudonymized form using so-called IP masking. Data processing is based on your consent in accordance with Art. 6 (1) (a) GDPR.

The following data is processed in pseudonymized form:

• Usage data (page visited, time of access)
• device information
• IP Address
• Location data
• Movement data (mouse and scroll movements)

Since Microsoft may transfer personal data to affiliated companies and subcontractors in countries outside the EU and the EEA, additional safeguards are required to ensure the GDPR level of data protection. For the USA, the EU Commission has issued an adequacy decision pursuant to Art. 45 (1) GDPR regarding companies certified under the EU-US Data Privacy Framework. Microsoft Corporation is certified under the EU-US Data Privacy Framework and is therefore committed to adhering to appropriate data protection standards, which can be viewed at the following link: https://www.dataprivacyframework.gov/s/participant-search .  

For potential transfers to other third countries outside the EU and the EEA for which no adequacy decision has been made by the EU Commission, we have also agreed standard data protection clauses with the provider in accordance with Art. 46 (2) (c) GDPR. These oblige the recipient of the data in the third country to process the data in accordance with the level of protection in Europe.

For more information about data protection and the cookies used by Microsoft, please visit the Microsoft website at https://privacy.microsoft.com/de-de/privacystatement 

7. Advertising / Newsletter

Newsletter

In order to subscribe to our newsletter, you must provide your email address. We also need proof that you are actually the owner of this email address and that you agree to receive the newsletter (double opt-in).
In the first step, you will receive an email with a link that you can use to confirm that, as the owner of the corresponding email address, you wish to receive newsletters in the future. By confirming, you give us your consent in accordance with Art. 6 (1) (a) GDPR that we may use your personal data for the purpose of sending the desired newsletter. When you register for the newsletter, we save the email address required for dispatch, the IP address you used to register for the newsletter, as well as the date and time of registration and confirmation so that we can trace any possible misuse at a later date.
The processing of your data is based on your express consent in accordance with the GDPR, which can be revoked at any time without affecting the legality of the processing carried out up to the time of revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the customer area) remains unaffected.

The newsletter is delivered using specialized service providers for newsletter distribution, which are explained in more detail below. Your data will not be passed on to third parties beyond this.

We have concluded a data processing agreement with our service providers in accordance with Art. 28 GDPR.

Brevo

We use the Brevo service from Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany, to send our newsletters. Brevo enables us to organize and analyze newsletter distribution in detail. The data provided for newsletter subscription is stored on Brevo servers in Germany.

Brevo helps us evaluate the effectiveness of our newsletter campaigns. For example, we can track whether newsletter messages have been opened and which links have been clicked. This enables us to identify which content is of particular interest to our subscribers. You can revoke your consent to the storage of your data, your email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data stored for newsletter subscription will be stored by us or the newsletter service until you unsubscribe and will be removed from the distribution list after you unsubscribe.

For more information about Brevo’s privacy practices, please visit: https://www.brevo.com/de/legal/privacypolicy/ .  

Upon request, we will inform you free of charge about the data we have stored about you. You have the right to request the correction, blocking, or deletion of your data.

Facebook Pixel for creating custom audiences

8. Payment providers

PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "payment by installments" via PayPal, we will pass your payment data on to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. This transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "payment by installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of default to decide whether to provide the respective payment method. The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data. Further information on data protection, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

ConCardis

On our website, we offer, among other options, payment by credit card. The provider of this payment service is Concardis GmbH, Helfmann-Park 7, 65760 Eschborn (hereinafter "Concardis"), to whom we pass on the information you provide during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of processing payments with the payment service provider ConCardis and only to the extent necessary for this purpose. You can find further information about ConCardis's data protection policy at the following internet address: https://www.concardis.com/datenschutz .  

Instant bank transfer

If you select the “SOFORT” payment method, payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to which we will pass on the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can find further information about SOFORT’s data protection provisions at the following internet address: https://www.klarna.com/sofort/datenschutz .  

9. Applications for job vacancies by email

We advertise currently vacant positions in a separate section on our website, for which interested parties can apply by email to the contact address provided.
In order to be accepted into the application process, applicants must provide us with all the personal data required for a sound and informed assessment and selection along with their application by email.
The required information includes general personal information (name, address, telephone or electronic contact details) as well as performance-specific evidence of the qualifications required for a position. If necessary, health-related information may also be required; in the interests of social protection, this information must be given special consideration under labor and social law in relation to the applicant.
The relevant job advertisement will specify which components an application must contain in each individual case to be considered, and in what form these components must be sent by email.
After receipt of the application sent using the provided email address, the applicant data will be stored by us and used solely for the purpose of processing the application. For any queries that arise during the processing of your application, we will use either the email address provided by the applicant with their application or a telephone number provided, at our discretion.
The legal basis for this processing, including contacting you for queries, is Article 6 (1) (b) GDPR in conjunction with Section 26 (1) BDSG, within the meaning of which completing the application process is considered the initiation of an employment contract. If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, the processing will be carried out in accordance with Article 9 (2) (b) GDPR so that we can exercise the rights arising from employment law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 (1) (h) GDPR if it is carried out for the purposes of healthcare or to assess the applicant's ability to work. If the applicant is not selected as a result of the evaluation described above, or if an applicant withdraws their application prematurely, their data submitted by email and all electronic correspondence, including the original application email, will be deleted after a corresponding notification, at the latest after 6 months. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, fulfilling our obligation to provide evidence under the provisions on equal treatment of applicants.
In the event of a successful application, the data provided will be further processed on the basis of Art. 6 (1) (b) GDPR in conjunction with Section 26 (1) BDSG for the purposes of implementing the employment relationship.

10. Rights of the data subject

The applicable data protection law grants you comprehensive rights as a data subject (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:

Right to information pursuant to Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to information about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries;
Right to rectification pursuant to Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;
Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you refuse to erase your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
Right to information pursuant to Art. 19 GDPR: If you have asserted your right to rectification, erasure or restriction of processing vis-à-vis the controller, this controller is obliged to inform all recipients to whom the personal data concerning you was disclosed of this rectification, erasure or restriction of processing, unless doing so should prove impossible or involve disproportionate expenditure. You have the right to be informed of these recipients.
Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, provided this is technically feasible;
Right to revoke consent granted pursuant to Art. 7 (3) GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent up to the time of revocation;
Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

Right of objection

If, as part of a balancing of interests, we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
If you exercise your right of objection, we will stop processing the data concerned. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. If your personal data is processed by us in order to conduct direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising. You can exercise your objection as described above.
If you exercise your right of objection, we will stop processing the data concerned for direct advertising purposes.

11. Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – where applicable – also by the respective statutory retention period (e.g. retention periods under commercial and tax law).
When personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes their consent. If
statutory retention periods exist for data that is processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store it.
When personal data is processed on the basis of Art. 6 (1) (f) GDPR, this data will be stored until the data subject exercises his or her right of objection pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until the data subject exercises his or her right of objection pursuant to Art. 21 (2) GDPR.
Unless the other information in this declaration on specific processing situations indicates otherwise, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.